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This project is a work in progress at the department of Visual Communication, Holon of Institute of Technology, Israel as a part of the academic course:
GAME TRAILERS:
DESIGN & DIRECTION
Hosted by Rotem Nahlieli
Chosen game: Café World
Platform: Facebook
Launch time: September 2009
Genre: Social simulation game
Target audience: 14 to 60 years
Publisher: Zynga Corporation
Category: Arcade & strategy
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CONCEPT
The idea is to sell a dream. We get tired of doing the household chores (especially related to the kitchen) everyday. What if things happened with a snap of a finger? What if everything was automated and all you had to concentrate was on the results?
PALETTE
TYPOGRAPHIA
Big Slab Hammer
Aa Bb Cc Dd Ee Ff Gg Hh
Ii Jj Kk Ll Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww Xx Yy Zz
01233456789
!@#$%^&*()_+=
Capriola
Aa Bb Cc Dd Ee Ff Gg Hh
Ii Jj Kk Ll Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww Xx Yy Zz
01233456789
!@#$%^&*()_+=
SOUND
Background Score - Café World Theme
00:00 / 00:00
Microwave Ding
SCRIPT ONE
The daily chores start with doing the dishes, a dirty sink with dishes transits into a squeaky clean one. To make the transition more interesting and intuitive, instead of a real kitchen counter, an animated one does the job for you, not only it's less disgusting, at least for a few seconds it makes the boring process fun to watch. Then we move on to making food, from ingredients to a hot pizza out of the oven! Everything in a couple of seconds. Then to setting up the table, and then onwards bridging the gap between this real and that artificial world by showing the animated reflection of the protagonist in the window. Then onwards the protagonist can be seen plating, and a top view of shot establishes the game's logo.
SHOT DIVISION
MOODBOARDS
MOTION GRAPHICS
LIVE ACTION
PROOF OF CONCEPT
MOTION GRAPHICS
Isometry test : 01
3D motion tests: 1 - 4
Animatic (30 seconder)
ASSETS
THE SUPER STOVE
ROUGH CUT
SCRIPT TWO
Have you ever cleaned a cooktop for real?
[Rapid intercuts of the process of cleaning a cooktop]
Or done the dishes?
[Rapid intercuts of the process of washing a dish]
Set up a dinner table?
[Rapid intercuts of the process of setting up the table]
Made a pizza?
[Very brief and rapid intercuts of the process of making a pizza]
It takes time right? What we consume has always consumed our time.
But not anymore.
[rewind entire footage in 3 seconds followed by animations of stove, plate shelf, table and pizza]
Let's give reality a break.
Log into Café World only on Facebook.
MOODBOARDS (EXTENDED)
PROOF OF CONCEPT
OUTCOME
Pizza illustration by Freepik.com
THANK YOU.
WORKFLOW SUPPORTED BY
AND DISTRACTED BY
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